Are you tired of abrupt sales endings and struggling to build trust with potential buyers? Using real-life case studies as examples, this engaging and informative session shows the power of honesty and humor for building trust. Trust is not something to be feared, but embraced. Incorporating it into every aspect of the sales approach gains the respect of buyers and closes more deals. Presented by Jeff Korhan. (This education session was originally presented by Landscape Management during Equip Exposition in October 2023) - Runtime 01:11:14